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The Perfect Matcha In Glasgow

Matcha has made a vibrant entrance into cafes, kitchens and Instagram feeds around the world. Its bright green has become associated with health, wellness, and sophistication leading to matcha lattes and matcha-infused desserts appearing everywhere. But what exactly is matcha, and why has it become such a trend?

Matcha is a type of green tea made by grinding specially grown tea leaves into a fine powder. Unlike traditional green tea, matcha involves consuming the entire tea leaf leading to a more concentrated mix of nutrients and antioxidants. But why has it become so popular? 

Wellness Appeal

The wellness movement in today's society is definitely to credit as a driving force for matcha's rise in popularity. Consumers are more health-conscious than ever so matcha’s reputation as a 'superfood' has made it a trendy choice for those looking for healthier drink options. Matcha drinks are popular as vegan alternatives as they are more often made with oat, almond and other plant milk. Not only does matcha allow those with dietary requirements to have an alternative it is also packed with antioxidants that are known to reduce inflammation, protect against heart disease and even support cancer prevention. due to its genuine health benefits consumers are choosing it over coffee and other specialty drinks. 

Aesthetic

In the social media world aesthetic matters. Due to Matcha’s bold green colour it has become a favourite among influencers and food bloggers who are looking for the most visually appealing content. These pictures vary from matcha lates in an ombre cup to bright deserts. Due to matcha's social media popularity its allowed independent coffee shops to become successful over night. An example of this is the rise of Blank Street. Blank Street has tapped into seasonal and trending items such as plant-based milk and matcha lattes allowing their brand to appeal to a younger more health-conscious demographic, they also work with influencers that follow the aesthetic that draws in those looking to follow.  



In this series of blogs I will be testing matcha's around Glasgow and rating them based on different factors such as price, taste, aesthetic and atmosphere in order to find the perfect match-a <3








Location: Glasgow, UK

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